Meet Chisholm CEO, Dr. Rick Ede
We had the pleasure of sitting down with our client Dr Rick Ede, CEO of Chisholm Institute, and getting to know him a little better.
Stop the leaking funnel!
Why investing in ‘funnel’ communications may be the smartest money you’ve ever spent. The traditional sales funnel describes the pathway buyers take from awareness to purchase and (hopefully) to advocacy. Many marketers believe this pathway involves advertising and search, a website, some re-marketing and a fair amount of hope. Those more attuned to customer needs […]
Chisholm Campaign by DPR&CO wins at AMI Awards
DPR&Co’s “Chase your calling” campaign for Chisholm has won the Victorian Education category in the Australian Marketing Institute awards. DPR&Co launched the fully integrated campaign late last year on TV, digital, cinema, radio, out-of-home and social media. You can see the full ‘Chase Your Calling’ campaign here. More than 220 entries were received by the Australian […]
DPR&CO shortlisted for B&T’s emerging agency of the year
We’re proud to announce that DPR&Co has been shortlisted for B&T’s Emerging Agency of the Year award. This award measures performance against criteria including: Agency culture Capability Effectiveness Industry impact and momentum Commercial success And while we’re thrilled to be shortlisted for this award, what really counts for us is what our work means to […]
Influencer collaborations: getting the best results for your brand
While new digital and consumer trends emerge, influencer marketing continues to saturate our screens and supersede many forms of traditional marketing. A growing epidemic of hashtags, Boomerangs and live feeds… Finding themselves in the firing line of scrutiny and speculation, influencers have had to recently lift their game (and we’re not complaining). Content has had […]
4 things the beauty industry can teach us about targeting millennials
Beauty brands are using digital marketing and social media to go further, faster. They know that their biggest market for growth is millenials. They also know that millenials are researching, buying and talking about products differently than five years ago. But what exactly are these newer “digital born” beauty brands doing to capitalise on these […]