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How the New Truth™ is Proving Effective for Caterpillar’s Technology Division

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Jordan Borders is a Senior Marketing Consultant for Caterpillar Construction Technologies. We’re immensely fortunate to have worked with her and the Caterpillar team on four different global campaigns recently, developed with our New Truth™ process – including the international award-winning VisionLink® campaign.

Here’s what Jordan has to say about the New Truth and why Caterpillar product specialists are often asking us when the next one is.

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