VisionLink

Launch campaign

Winner: 2024 Silver Drum Award for Marketing APAC

Winner: 2024 Bronze Drum Award for Marketing The Americas

Finalist: 2024 Drum Awards for Marketing EMEA

VisionLink® is an advanced fleet management technology platform. It provides construction equipment owners with the machine data they need to make informed decisions and take action. Caterpillar asked DPR&Co to develop a new positioning and campaign for VisionLink. It needed to promote new features to its existing audience as well as engage new audiences.

Audience:

Primary: Large construction contractors who own fleets of 10+ machines

Secondary: Large construction contractors who own fleets of 10 machines or fewer

Channels:

BVOD, OLV, digital, social

Deliverables:

The New Truth™ strategic and creative ideation process, creative development and deployment of all assets, global media strategies (planning, buying, implementation and reporting)

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