VisionLink® is an advanced fleet management technology platform. It provides construction equipment owners with the machine data they need to make informed decisions and take action. Caterpillar asked DPR&Co to develop a new positioning and campaign for VisionLink. It needed to promote new features to its existing audience as well as engage new audiences.
Primary: Large construction contractors who own fleets of 10+ machines
Secondary: Large construction contractors who own fleets of 10 machines or fewer
BVOD, OLV, digital, social
The New Truth™ strategic and creative ideation process, creative development and deployment of all assets, global media strategies (planning, buying, implementation and reporting)
We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.
