Launch campaign

VisionLink® is an advanced fleet management technology platform. It provides construction equipment owners with the machine data they need to make informed decisions and take action. Caterpillar asked DPR&Co to develop a new positioning and campaign for VisionLink. It needed to promote new features to its existing audience as well as engage new audiences.


Primary: Large construction contractors who own fleets of 10+ machines

Secondary: Large construction contractors who own fleets of 10 machines or fewer


BVOD, OLV, digital, social


The New Truth™ strategic and creative ideation process, creative development and deployment of all assets, global media strategies (planning, buying, implementation and reporting)

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