One team.
One incredibly motivating creative outcome.

One New Truth process

Ever seen a creative project go through months of changes and challenges, only to arrive at a mediocre outcome? The New Truth process brings your team together to decide on one agreed strategic direction based on a New Truth about your brand and its audience – before diving into the creative output.

Why the

New Truth?

Why the

New Truth

Great brand ideas have two things in common. They’re true and they’re new.

If your campaign is grounded in truth but isn’t new, it will be ignored. You can’t bore people into buying. If it’s new but not true, it will be annoying, insincere or gratuitous.

The New Truth® is our proprietary process for conceiving, sharing and filtering creative ideas. It ensures you are heard at the most critical stages of the journey and that the resulting ideas are compelling to your audience.

It leverages research, data and analytics and adds a vigorous dose of creative collaboration. It fuses truth and newness to transform brand and business performance.

See The New Truth from a client perspective below. You’ll soon want to uncover your brand’s New Truth.

Discovering a New Truth for KingGee.

Jayne Willmott, CMO, Workwear Group.

Ready to uncover your brand's New Truth?

DPR&Co
21-23 Stewart St,
Richmond VIC 3121
+61 3 8547 4600

Book a call to speak to one
of our senior team.

Creative campaigns to

build your brand

AND AMPLIFY YOUR
DIGITAL PRESENCE.

We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.

© DPR&Co 2023