Melbourne: people 15+, SE suburb skew
FTA TV, BVOD, YouTube, OOH (supersites), radio with program integration, print media
45 sec, 30 sec and 15 sec TVC, 6sec TV, billboard art, digital display ads (multiple formats), social media
2018: Awarded AMI Education Campaign of the Year, enrolments up by 8%. 2019: A 45% uplift in key course enrolments. 21% uplift in total student numbers against sector background of 8%. Spontaneous recall up by 120%. Consideration up by 160%.