THE WORK · DEPARTMENT OF HEALTH · SAFESCRIPT

ALL THE WORK

SafeScript campaign

Department of Health and Human Services SafeScript.

DOWNLOAD CASE STUDY
SafeScript campaign

THE STORY

Prescription drugs now kill more Victorians each year than road accidents.

In order to address this issue, the Victorian Government introduced SafeScript, a clinical tool that provides information about a patient’s prescription history for certain high-risk medicines. It facilitates the early identification, treatment and support for patients who are developing signs of dependence.

  • AudiencePrimary: At-risk consumers of high-risk prescription medicines Secondary: Health care professionals (doctors and pharmacists).
  • ChannelsFTA TV/BVOD, digital, social, collateral.
  • DeliverablesIntegrated qualitative and quantitative research, 45 sec, 30sec and 15 sec TVC/OLV, digital/social concepts, posters, fliers.

RESULTS

  1. 0140% reduction in prescription medication deaths over three years

NEXT CASE STUDY

Smile Squad
VIEW CASE STUDY