Storage Investments Australia (SIA), a leader in quality self-storage, briefed DPR&Co to develop and deploy a compelling and modern brand for its new and existing properties – one that would stand apart from the burly competition, and give customers experiencing life changes the flexibility and care they need from their self-storage provider. It’s rare that an agency gets the opportunity to create a national consumer brand from nothing. This is one such case – and it’s one we’re extraordinarily proud of.
People 25+ experiencing life/work changes
BVOD, digital, social, web, built environment, vehicle, collateral
Brand strategy and design: brand design and style manual, building design, vehicle design
Creative: The New Truth™™ ideation process, OLV, creative for digital, social and web
Roomia Truganina launched in late March 2023. Long-term target occupancy rates were achieved within a 60 day period.
We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.
