Brand launch campaign.

Storage Investments Australia (SIA), a leader in quality self-storage, briefed DPR&Co to develop and deploy a compelling and modern brand for its new and existing properties – one that would stand apart from the burly competition, and give customers experiencing life changes the flexibility and care they need from their self-storage provider. It’s rare that an agency gets the opportunity to create a national consumer brand from nothing. This is one such case – and it’s one we’re extraordinarily proud of.


People 25+ experiencing life/work changes


BVOD, digital, social, web, built environment, vehicle, collateral


Brand strategy and design: brand design and style manual, building design, vehicle design

Creative: The New Truth™ ideation process, OLV, creative for digital, social and web


Roomia Truganina launched in late March 2023. Long-term target occupancy rates were achieved within a 60 day period.

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