THE WORK · ALTEC
ALL THE WORKAT46P elevated work platform launch
Altec Australia New product introduction – The AT46P Elevated Work Platform
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THE STORY
AMIN partner agency, Cayenne (Birmingham Alabama) reached out to DPR&Co to assist their client, Altec, with an NPI shoot in Australia, when COVID restrictions prevented its team from travelling overseas.
The brief required us to gain a rapid understanding of the operational features and functionality of the AT46P, to capture 300-plus shots for the development of a Basic Operations Video (BOV) together with content for the launch video.
- AudienceIndustry professionals – utilities and vegetation management.
- ChannelsOnline and social.
- DeliverablesInstructional and marketing video content, VO and social content.
RESULTS
- 01Strong launch performance and uplift in social engagement
