THE WORK · LOIRE VALLEY WINES
ALL THE WORKBrand awareness campaign
Loire Valley Brand awareness campaign
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THE STORY
The Loire Valley is a famous wine-producing region in central France.
In the Australian market, there is very little recognition of this region, which is precisely what the Loire Valley Wines brand set out to change.
- AudienceMales/females aged 18-64, interested in wine & food.
- ChannelsPaid social and display.
- DeliverablesFacebook video and carousel banners.
RESULTS
- 01As a French wine region which is not widely known by the Australian population, our campaign served close to 1 million targeted impressions and a proven peaked interested by our audience, with a click-through-rate of 2.56%
