THE WORK · AMBULANCE VICTORIA

ALL THE WORK

Be Sure. Be Covered.

Ambulance Victoria. ‘Be Sure. Be Covered’.

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Ambulance Victoria campaign

THE STORY

Ambulance Victoria’s membership scheme was losing 4,500 members a month.

The resulting net member loss rate was putting at risk a program that contributes 25% of Ambulance Victoria’s operating budget. DPR&Co was briefed to return the Membership Scheme to sustainable growth while moving members to an online engagement.

  • AudiencePeople 25+ skewed 25-45.
  • ChannelsBroadcast media (TV/Radio), BVOD, digital and social.
  • DeliverablesDirect response TVC, radio and digital, creative for funnel comms and collateral.

RESULTS

  1. 01Net 350,000 members acquired over 5 years
  2. 02Average ROI 1,800%

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