THE WORK · BERKOWITZ

ALL THE WORK

Digital presence

Amplifying the Berkowitz digital presence

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A modern dining room with a black chair at a timber table, a wooden sideboard, a pendant lamp and a trailing plant.

THE STORY

The Berkowitz family’s commitment to local manufacturers, its focus on quality and comfort, and its commitment to friendly, personal service were all focal points of the ‘Furniture Family’ positioning we crafted for the brand.

Based on its success, DPR&Co was briefed to take this reputation and give it a more compelling digital and social media presence.

  • AudienceMales/Females, aged 18-65, interested in furniture, lifestyle and shopping
  • ChannelsPaid Social and Display
  • DeliverablesOrganic Media: Monthly social outputsPaid Media: Video & Carousel ad unit for social media. Display banners.

RESULTS

  1. 01Organic and paid media data showed rates of engagement 6 times the industry average, with website sessions increasing by 82% month-on-month

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