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Vin De France retail campaign

Vin De France Retail campaign

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The Eiffel Tower rising above the River Seine, with boats moored along the water.

THE STORY

As a French international wine distributor, Vin de France was struggling to engage with the Australian retail market, its consumer preferences, and the promotional requirements of third-party retailers.

  • AudienceMales/females aged 25-55, interested in wine & food. Target segments for display included ‘weekend chefs’, ‘room for the kids’ and ‘home buyers’.
  • ChannelsPaid social and display
  • DeliverablesCreative strategy and concepts, Facebook video and carousel. display banners.

RESULTS

  1. 01The campaign performed exceptionally well across all platforms
  2. 02DPR&Co is now acting for more of the Vin de France portfolio, including the highly prized Loire Valley Wines portfolio

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