THE WORK · GOTAFE
ALL THE WORKDo The New You
GOTAFE – Do The New You. 2021/22 student enrolment campaign.
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THE STORY
DPR&Co was briefed to deliver GOTAFE’s 2021/22 student acquisition campaign.
Deep analysis of demographic data revealed two chilling insights: that 11% of 16-25 year old people in Victoria’s north-east were neither employed or in study, so were completely disengaged. Furthermore, 21% of 15-21 year old people in the region are living in homes where no one was employed. We decided that GOTAFE’s most pressing competitor wasn’t other educators – it was generational disengagement.
- AudienceAll people 14+
- ChannelsDigital, social, print, collateral
- DeliverablesOLV, digital advertising, print, POS, collateral
RESULTS
- 01Fully subscribed courses for mid-year 2020 and full 2021 student intake
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