THE WORK · APPRENTICESHIPS VICTORIA

ALL THE WORK

Student enrolment campaign

Earn and Learn

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Apprenticeships Victoria campaign

THE STORY

For Victorians looking to enter the workforce, university degrees are still the favourable choice – despite vocational learners being more likely to earn more and start their own businesses.

To support the State’s future workforce, Apprenticeships Victoria (AV) needed to change perceptions in, and increase enrolments of, school leavers, career changers, women, CALD and indigenous communities. A way to do this was to highlight the undeniable benefit of earning while you learn.

  • AudienceSchool leavers, career changers, those wishing to re-skill or up-skill
  • ChannelsBVOD/OLV, social and digital media, outdoor supersites, radio/audio
  • Deliverables30 and 15 second OLVs, longer form individual stories alongside radio/audio, outdoor, digital display and social (Facebook, Instagram, Snapchat, TikTok)

RESULTS

  1. 01Trade apprenticeships in Victoria grew 21% year-on-year to 54,870
  2. 02The number of women in trades apprenticeships grew by 71.7% year-on-year to a total number of 19,145

MORE FROM THE CAMPAIGN

Apprenticeships Victoria campaign creative
Apprenticeships Victoria campaign creative
Apprenticeships Victoria campaign creative
Apprenticeships Victoria campaign creative

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