THE WORK · ROOMIA STORAGE SOLUTIONS
ALL THE WORKBrand launch campaign
Brand launch campaign.
DOWNLOAD CASE STUDY
THE STORY
Storage Investments Australia (SIA), a leader in quality self-storage, briefed DPR&Co to develop and deploy a compelling and modern brand for its new and existing properties – one that would stand apart from the burly competition, and give customers experiencing life changes the flexibility and care they need from their self-storage provider.
It’s rare that an agency gets the opportunity to create a national consumer brand from nothing. This is one such case – and it’s one we’re extraordinarily proud of.
- AudiencePeople 25+ experiencing life/work changes
- ChannelsBVOD, digital, social, web, built environment, vehicle, collateral
- DeliverablesBrand strategy and design: brand design and style manual, building design, vehicle designCreative: The New Truth™™ ideation process, OLV, creative for digital, social and web
RESULTS
- 01Long-term target occupancy rates were achieved within a 60 day period
MORE FROM THE CAMPAIGN
