THE WORK · BERKOWITZ
ALL THE WORKA furniture family
Berkowitz Furniture. A furniture family.
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THE STORY
Berkowitz Furniture was struggling in the face of increasing competition from listed retail giants.
Our brief was to amplify the Berkowitz brand promise and help the brand ‘play above its weight’ in the crowded ‘big box’ furniture market.
- AudienceVIC, NSW, SA
- ChannelsFTA, BVOD, digital, radio, social, POS, collateral
- DeliverablesTVC/OLV, radio ads, instore signage and ticketing, store design/branding, digital, social, paid search.
RESULTS
- 01Record sales, full order books, successful interstate launches
