THE WORK · DEPARTMENT OF HEALTH · SMILE SQUAD
ALL THE WORKSmile Squad
Department of Health and Human Services: Smile Squad.
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THE STORY
The Victorian Government had committed to the establishment of a free dental program for state school children from prep to year 12.
DHHS contracted DPR&Co to develop a full brand development and rollout campaign for the Victorian Schools Free Dental Program.
- AudienceParents, students, teaching staff.
- ChannelsFTA TV/BVOD, digital, social, collateral.
- DeliverablesName, logo, TVC/OLV, digital/social ads, brochures, brand playbook.
