THE WORK · ENERGY SAFE VICTORIA

ALL THE WORK

Don’t Do It Yourself (DDIY)

Energy Safe Victoria DDIY (Don’t Do It Yourself).

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Energy Safe Victoria campaign

THE STORY

Electrical work performed by unqualified people can be deadly – not only to the amateur sparky, but also to their family and the emergency service workers who are required to help when it all goes wrong.

  • AudienceMales 35+ Victoria
  • ChannelsFTA TV/BVOD, digital, social, print
  • DeliverablesTVC/OLV, print, digital/social ads, collateral

RESULTS

  1. 01Strong performance (recall/relevance)
  2. 02Adopted by Queensland government

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BerkowitzA furniture family
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