THE WORK · DEPARTMENT OF HEALTH
ALL THE WORKInsure it. It’s worth it.
DHHS Insure it. It’s worth it.
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THE STORY
In response to the plight of a large number of households in the wake of major natural disasters such as floods and fires, DHHS briefed DPR&Co on the need to build community resilience in high-risk areas through a campaign aimed at reducing the number of uninsured and underinsured properties in Victoria, particularly among low income and vulnerable audiences.
- AudienceRegional Victoria. Low income-earners (renters and home-owners) in bushfire or flood prone areas who are uninsured or underinsured.
- ChannelsRadio, digital, social, print, collateral, partner channel communications.
- DeliverablesSpokesperson identified and contracted, radio scripting and production, creative for digital, social, collateral and direct channels.
RESULTS
- 01Strong growth in awareness of the importance of insurance in high-risk areas
- 02A high volume of earned/owned media exposure
