THE WORK · ENERGY SAFE VICTORIA
ALL THE WORKKnow the drill before you grill
Energy Safe Victoria Know the drill before you grill.
DOWNLOAD CASE STUDY
THE STORY
In 2018, following a spate of incidents and injuries, ESV briefed DPR&Co to develop a campaign that would demonstrate the risk of fire from leaking gas connections between barbeques and gas cylinders (the principal cause of fires).
The imperative was to make the necessary preventative steps simple and clear. The campaign is set to reprise across the 2021/22 summer period and has also been adopted by the Queensland Government for deployment in 2021.
- AudienceMales 30+.
- ChannelsFTA TV, BVOD, YouTube, digital display/ programmatic, OOH.
- DeliverablesStrategy development, creative development, TVC/OLV, digital, OOH for street furniture.
RESULTS
- 01ESV suggested anecdotal evidence of a 35% reduction in gas barbeque fires after the campaign period
