THE WORK · ENERGY SAFE VICTORIA
ALL THE WORKKeeping You Energy Safe. Always.
Energy Safe Victoria · Certificate of Electrical Safety awareness campaign
- In the mediaB&T, Campaign Brief
THE STORY
After completing electrical work in your home, an electrician must provide a Certificate of Electrical Safety, as an assurance that their work complies with safety standards.
There is low awareness of the need to get a Certificate of Electrical Safety, so DPR&Co was tasked to shine a light on this to the Victorian public. Following concept testing, DPR&Co developed the campaign, “Keeping you Energy Safe. Always.”
- AudienceHome and rental property owners in Victoria
- ChannelsBVOD, YouTube, social, digital display, press, radio
- Deliverables30 & 15 second OLV, social media creative, full suite of animated digital ads, press ad, 30 second radio ad
- In the mediaB&T, Campaign Brief
