THE WORK · CATERPILLAR
ALL THE WORKVisionLink
Caterpillar · Awareness campaign
DOWNLOAD CASE STUDY- Winner2024 Silver Drum Award for Marketing APAC
- Winner2024 Bronze Drum Award for Marketing The Americas
- Finalist2024 Drum Awards for Marketing EMEA
- Feature2024 Campaign Brief ‘The Work’
THE STORY
VisionLink® is an advanced fleet management technology platform. It provides construction equipment owners with the machine data they need to make informed decisions and take action.
Caterpillar asked DPR&Co to develop a new positioning and campaign for VisionLink. It needed to promote new features to its existing audience as well as engage new audiences.
- AudiencePrimary: Large construction contractors who own fleets of 10+ machinesSecondary: Large construction contractors who own fleets of 10 machines or fewer
- ChannelsBVOD, OLV, digital, social
- DeliverablesThe New Truth™ strategic and creative ideation process, creative development and deployment of all assets, global media strategies (planning, buying, implementation and reporting)
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