THE WORK · REGIONAL DEVELOPMENT VICTORIA

ALL THE WORK

Good Move

Regional Development Victoria Good Move

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Regional Development Victoria campaign

THE STORY

With Regional council, business and community stakeholders had expressed strong support for a regional marketing campaign to support population and investment growth.

  • AudiencePrimary audience ‘going home’ – those with a regional background who had moved to the city while young and were pre-disposed to moving back to regional Victoria.
  • ChannelsFTA TV/BVOD, digital, social, collateral, web
  • DeliverablesTVC, BVOD, digital, collateral, campaign activation (Regional Victoria Expo)

RESULTS

  1. 0163% unaided campaign recall
  2. 02Significant increases in contact with regional eco-dev teams
  3. 03Over 30,000 new regional jobs over full campaign period

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