THE WORK · HONDA
ALL THE WORKA great finish starts with Honda
Honda MPE. Greatness from the ground up.
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THE STORY
A technical issue with a previous model had led to a softening in consumer sales.
In response, Honda’s R&D team had not only rectified the problem – they’d set a new benchmark for mower design and quality. DPR&Co was briefed to create a fully integrated launch campaign for the new, Australian-built Buffalo premium mower range to recapture market dominance.
- AudienceGarden enthusiasts/commercial operators.
- ChannelsBroadcast TV, OLV, BVOD, digital, social, OOH, retail POS.
- Deliverables30 and 15-sec TVCs/OLVs, digital/social ads, catalogues and in-store collateral.
RESULTS
- 01Regained confidence among multi-brand dealers
- 02Strong consumer and commercial sales with increased market share in category
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