We’ve had the pleasure of delivering GCI campaigns for Angeline for well over a decade. As a brilliant, experienced and committed marketer, who better to invite to feature in our first issue of The Shoutout? Thanks Angeline!
What’s one skill you think every marketer will need in the next 5 years?
If I have to pick one skill, it’s definitely more understanding about how AI-driven tools can help transform content workflows, predictive analytics and lead optimisation in Digital Marketing campaigns.
Where do you draw the line between human creativity and AI efficiency?
While AI is revolutionizing creative fields, it falls short in recognising emotions, human connections or cultural context. It is a powerful tool to leverage – especially in boosting efficiency – but human input is still important.
What makes your market or region unique from a marketing standpoint?
I look after 3 different regions with varying cultural, ethnicity, linguistic diversity and digital landscape. That in itself, is extremely challenging. But I work closely with our dealer teams to ensure we respect customs, traditions and sensitivities in all marketing communications. I also rely on our business partners and local agencies to stay informed on evolving trends and emerging technologies to remain competitive.
What’s one thing on your bucket list, personal or professional?
Experience flying first-class. Haha. I still have two hungry teenagers to raise. Maybe when they leave the nest, I can finally justify spending the money.
Favourite Cat machine and why?
The 320 Next Gen Medium Excavator because I was part of the project team responsible for the exciting product placement marketing in a Hollywood blockbuster movie in 2017. I’ll never forget watching the ‘transformation’ on screen after many months of planning and execution.