The Shoutout.
Welcome to The Shoutout – a selection of marketing and media insights, and Caterpillar campaign highlights.
Campaign SpotlightLeveraging AI to launch MHEX at Excon India
With this one, we were approached by P Sathya, Marketing Communications, Customer Engagement (Growth), India to develop a ‘futuristic’ video to…Read more
The New TruthCat® Grade 3D – simplifying a complex marketing challenge
The New Truth® is DPR&Co’s proprietary process for developing creative campaigns for large projects with many stakeholders. Time and again it has…Read more
Media MemoThe latest on GEO
Your GEO cheat sheet It’s no longer enough for your brand to make the first page of Google. The big challenge today is to secure mentions in AI…Read more
Marketer of the MomentKim Dunn, Senior Marketing Consultant, Construction Technologies
What’s one skill you think every marketer will need in the next 5 years? Increased strategic judgement. With all the latest technological…Read more
Media MemoDPR&Co’s strategies for Cat media are advancing at a breathtaking rate.
The AI media tools that DPR&Co employs enable us to target your audience more precisely every day. Likewise, the media platforms themselves are…Read more
Marketer of the MomentCameron Balzat, BCP Marketing Manager, AP + Region
What’s one skill you think every marketer will need in the next 5 years? The ability to master the art of audience engagement—finding the right…Read more
Campaign SpotlightFlexible Component Rebuild campaign flexes its muscles.
DPR&Co has worked with Maria dos Santos (CISD Senior Marketing Communications Consultant, ANZ) to deliver this Flexible Component Rebuild campaign,…Read more
The New TruthThe New Truth – a new record!
The New Truth® has proven itself a powerful methodology for successfully delivering large Caterpillar campaigns involving many stakeholders. The…Read more
Campaign SpotlightCVA Services Commitment
From Australia and India, to Germany, Europe, Africa and the Middle East, we’re committed to the campaign rollout journey. With a Services Commitment…Read more
The New TruthVisionLink™ – an all-new global New Truth® project
We’re excited to be embarking on another major New Truth project for VisionLink™, partnering with the GCI Technology team. The New Truth is unlike…Read more
Marketer of the MomentAngeline Kok GCI Asia Pacific
We’ve had the pleasure of delivering GCI campaigns for Angeline for well over a decade. As a brilliant, experienced and committed marketer, who…Read more
Media MemoMedia strategies that deliver – locally and globally
Whether the KPI is marketable contacts, sales leads or building awareness, DPR&Co, led by Media Director, Sarah Ponte, is front-and-centre with media…Read more
Campaign SpotlightThe Whole Package – Europe
This campaign is one out of the box – literally. Developed for Marina Iordan (GCI, Geneva) for UK and Europe, the campaign employs a combination of…Read more
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Like to know more? Get in touch with Leanne O’Connor.
