What’s one skill you think every marketer will need in the next 5 years?
Increased strategic judgement.
With all the latest technological advancements we are seeing, I believe marketers need to im…
With this one, we were approached by P Sathya, Marketing Communications, Customer Engagement (Growth), India to develop a ‘futuristic’ video to support the launch of three new MHEX models at EXCON Ind…
Your GEO cheat sheet
It’s no longer enough for your brand to make the first page of Google. The big challenge today is to secure mentions in AI responses to your customers’ questions.
How many GEO…
The New Truth® is DPR&Co’s proprietary process for developing creative campaigns for large projects with many stakeholders. Time and again it has proven invaluable for Caterpillar campaigns – this…
The AI media tools that DPR&Co employs enable us to target your audience more precisely every day. Likewise, the media platforms themselves are rapidly adopting AI, transforming their offerings.
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DPR&Co has worked with Maria dos Santos (CISD Senior Marketing Communications Consultant, ANZ) to deliver this Flexible Component Rebuild campaign, currently running in Australia and New Zealand a…
The New Truth® has proven itself a powerful methodology for successfully delivering large Caterpillar campaigns involving many stakeholders.
The latest New Truth workshop, involving the ANZ CI Retail…
What’s one skill you think every marketer will need in the next 5 years?
The ability to master the art of audience engagement—finding the right people and speaking to them in ways that truly resonate…
Whether the KPI is marketable contacts, sales leads or building awareness, DPR&Co, led by Media Director, Sarah Ponte, is front-and-centre with media strategies, plans and tactics that deliver.
O…
We’re excited to be embarking on another major New Truth project for VisionLink™, partnering with the GCI Technology team. The New Truth is unlike any creative methodology you’ve seen before.
Got a…
