3 easy ways to improve your e-marketing

email marketing

Email marketing continues to be a high priority for 2019. For SMEs, email is the main driver of customer retention and acquisition. With office workers receiving over 120 emails, on average, every day (Radicati), the competition for clicks is enormous. To maximise the success of your e-marketing, here are our three recommendations. 1. Humanise your content […]

Meet Nathan Millard

Nathan Millard

Meet Nathan Millard, he’s joined the ‘Co’ as a Digital Producer/Designer and brings with him a fresh, quirky outlook. You’ll get what we mean when you read on.  1. There is a hole in my life in the shape of… A durian scented car freshener. 2. Who’s the most underrated creative person from all time? […]

The benefits of mindfulness in marketing

mindfulness

DPR&Co’s Digital Manager, Madeleine Kemp, says being present in the moment and mindful in your actions can do wonders for your wellbeing both in and out of the office. CMO Magazine recently covered the topic of mindfulness in marketing and asked Madeleine for her insight. Read on to hear what she had to say. Mindfulness. […]

Is complexity limiting your business?

DPR&Co Director Siimon Reynolds is globally recognised for helping companies accelerate their growth. We thought we’d share some of his insights with you. In this, the first of his Accelerator blogs he encourages business people to “keep it simple”. Most CEO’s are well aware of the profit killers in their business: price wars, staff bloat, […]

How P2P communications can transform your sales performance

P2P comms

P2PTM communications is the confluence of four customer optimisation activities: brand and retail advertising, CX/UX and nurture communications (retargeting etc). The integration of these activities can be transformative. It delivers to the customer a focussed expression of value in every step of the decision process. Consider a customer journey where every media channel – broadcast, […]

The problem with fitspo

Fitspo influencers

  DPR&Co Executive Creative Director, Richard Ralphsmith, featured on Sky News’ Hardgrave show again last week. The topic – are #fitspo influencers making mums feel worse about their bodies and mothering abilities? Here’s what Richard had to say.

5 Facebook updates every marketer should know

Facebook Updates 2019

Facebook’s annual developer conference, titled F8, has just wrapped. Agencies, marketers and brands have been holding their breath for the past month in anticipation – for good reason, as it turns out. Many updates were covered. Some have been a work-in-progress since 2018 and some are new to us. Let’s focus on the changes that […]

From the transactional influencer to the brand ambassador

Brand Ambassadors

In 2018, roughly 25% of people used ad blockers when browsing online. So it’s no surprise that brands are turning to influencers and leaving traditional digital ads behind. Influencers do the hard work for us. They build loyal followings within their niche and create highly engaging content. Smart brands leverage this platform while maintaining the […]