Why we’re proud to be part of the AMIN Worldwide network of independant agencies
Having returned last week from the annual AMIN Worldwide global strategy meeting in Palm Springs, I was reminded of exactly why DPR&Co continues to value this extraordinary network of independent advertising firms, a network we’ve proudly been part of for over a decade. Ten years ago, we made a strategic decision to join AMIN Worldwide. […]
A love letter to advertising
Every time I visit my dentist or GP, I am reminded of what a joy it is to work in this amazing industry. Sure, there are professions that may be more lucrative and admired. But can you imagine showing up every day for an unending line of people with holes in their teeth or hypertension? […]
Hyperbole, alternative truth and bald lies. It’s time for truth in political advertising to be legislated.
Trends are emerging in the current US presidential election that point to a further deepening of sophistry and deceptiveness in political advertising from both major parties. This is one US export we should avoid like the plague. Look at these two examples of current US ads. Both make bold claims against the credibility of their […]
How a 130-Year-Old FMCG brand went from #3 to market leader
Sabco. From boom to bust and back… Originally The South Australian Brush Company, Sabco was founded in 1892 and has become one of Australia’s most enduring brands. At one point, during the 1960 and ‘70s, it had been the world’s biggest cleaning products company, exporting everything from mops to carpet sweepers to Europe and North America. […]
How great storytelling can drive revenue for industrial brands
Never forget that B2B buyers are human too. For most of us, there’s nothing remotely interesting about a Yanmar YDG2700N diesel-powered generator. Or an Oxygen/Lambda sensor post catalytic converter. Or the VH881HC band sealer. It’s easy to fall into a trap that many engineering-led companies do. That’s to let their products do the talking. By doing so, […]
A year into my presidency of a global network of independent agencies – what I’ve learned.
Almost a year to the day (although it seems like yesterday), I assumed the role of President of AMIN Worldwide, a 60-brand strong network of independent ad agencies. It’s been a period that has coincided with some seismic shifts in our industry, especially the uncertainty swirling around the anticipated impacts of AI. DPR&Co initially joined […]
The case for independent, locally held agency relationships
It’s a widely known fact that airliners can be pre-programmed to fly, and even land, without the direct input of the on-board flight crew. But would you ever board an aircraft where the person in control has no real skin in the game? Things go wrong in the air that require every ounce of skill […]
Discover your brand’s New Truth with DPR&Co
It’s a story as old as marketing itself. You come up with a great brand idea, but when you try to get the rest of your team on board, you receive conflicting feedback. You then find yourself spending company time, money and energy only to arrive at an idea that’s far from what you intended. […]
Four ways to win in an economic downturn
Can taking a considered investment approach to maintaining your marketing budget during uncertain times drive business resilience and increase market share? Let’s find out. There’s been endless talk of a softening economy towards the end of the 2024. And while we all hope firmer commodity prices and continuing government stimulus in infrastructure will insulate us […]
Net Promoter Score and why it should be treated with caution
I tell clients to curb their enthusiasm for Net Promoter Score (NPS). Why? Because it’s a such a transitory and facile measure of customer satisfaction. Evidence of the perils of an over-reliance on NPS are everywhere. In the leadup to the Hayne Royal Commission, most major banks were heavily engaged in NPS. And the scores […]