Five reasons you should become a brief-writing ninja
The high-quality brief is one of the hallmarks of a great creative ad agency. Writing one is no run-of-the-mill task and shouldn’t be underestimated. If you’re an account person or an up-and-coming strategist who wants to advance in the industry, it’s vital that you become good at it. Here’s why. 1. Great strategy is one of […]
Which competitor in your category will emerge strongest post-COVID?
The marketplace for your brand, and all brands, has shifted permanently. All business leaders are seeking the best market knowledge to predict their post-COVID trading environment so that they can position themselves for growth. In this race for intelligence, the businesses that best grasp the nature of their new reality will seize market share. The […]