All Victorians 16+
FTA TV, BVOD, OOH, radio, digital, POS, social, press, posters.
15 and 30 sec TVC/OLV, digital display, 15 and 30 sec radio, Supersite and billboard art, posters, print ads, digital OOH, digital POS, social messaging.
As this is a community CSA campaign, a critical KPI is the level of media support through the donation on time and space. Early tracking shows record contributions delivered through Swifty Media.
Audience performance and donation results will be unavailable in late October.