All Victorians 16+
FTA TV, BVOD, OOH, radio, digital, POS, social, press, posters.
15 and 30 sec TVC/OLV, digital display, 15 and 30 sec radio, Supersites, billboards and digital OOH, posters, print ads, digital POS, social messaging.
As this is a community CSA campaign, a critical KPI is the level of media support through the donation of time and media placements. Early tracking shows record contributions delivered through Swifty Media.
Audience performance and donation results will be available in late October.