Caravan Industry Victoria

Start here. Go anywhere.

Each year, Caravan Industry Victoria stages a number of major caravan shows at locations across the state. Between them, these events contribute to over 12% of Victorian caravan sales.

DPR&Co was briefed to develop a creative campaign adaptable for all four CIV shows.

The theme of Start here. Go anywhere is reflective of a key insight; the caravanning recreational experience begins well before your first holiday – it really begins with an exploration of possibilities through one of CIV’s expos.


All people 40+ with a skew toward people employed in trades related vocations.


FTA TV, BVOD, digital, social.


2 x 15 sec TVC/OLV, 15 sec radio, various digi and social formats.


February 2024 show results:

43,500 attendees

1,100+ display caravans and RVs

50,000+ display parts and accessories

$130 million worth of display products

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