Start here. Go anywhere.

Each year, Caravan Industry Victoria stages a number of major caravan shows at locations across the state. Between them, these events contribute to over 12% of Victorian caravan sales. DPR&Co was briefed to develop a creative campaign adaptable for all four CIV shows. The theme of Start here. Go anywhere is reflective of a key insight; the caravanning recreational experience begins well before your first holiday – it really begins with an exploration of possibilities through one of CIV’s expos.

All people 40+ with a skew toward people employed in trades related vocations.


FTA TV, BVOD, digital, social.


2 x 15 sec TVC/OLV, 15 sec radio, various digi and social formats.


To be confirmed with the first show scheduled for late February 2023.

View Work.

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