Each year, Caravan Industry Victoria stages a number of major caravan shows at locations across the state. Between them, these events contribute to over 12% of Victorian caravan sales. DPR&Co was briefed to develop a creative campaign adaptable for all four CIV shows. The theme of Start here. Go anywhere is reflective of a key insight; the caravanning recreational experience begins well before your first holiday – it really begins with an exploration of possibilities through one of CIV’s expos.