Each year, Caravan Industry Victoria stages a number of major caravan shows at locations across the state. Between them, these events contribute to over 12% of Victorian caravan sales.
DPR&Co was briefed to develop a creative campaign adaptable for all four CIV shows.
The theme of Start here. Go anywhere is reflective of a key insight; the caravanning recreational experience begins well before your first holiday – it really begins with an exploration of possibilities through one of CIV’s expos.
All people 40+ with a skew toward people employed in trades related vocations.
FTA TV, BVOD, digital, social.
2 x 15 sec TVC/OLV, 15 sec radio, various digi and social formats.
February 2024 show results:
43,500 attendees
1,100+ display caravans and RVs
50,000+ display parts and accessories
$130 million worth of display products
We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.
