Energy Safe Victoria

Certificate of Electrical Safety awareness campaign

After completing electrical work in your home, an electrician must provide a Certificate of Electrical Safety, as an assurance that their work complies with safety standards. There is low awareness of the need to get a Certificate of Electrical Safety, so DPR&Co was tasked to shine a light on this to the Victorian public. Following concept testing, DPR&Co developed the campaign, “Keeping you Energy Safe. Always.”

Audience

Home and rental property owners in Victoria

Channels

BVOD, YouTube, social, digital display, press, radio

Deliverables

30 & 15 second OLV, social media creative, full suite of animated digital ads, press ad, 30 second radio ad

In the media

B&T, Campaign Brief

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