KingGee

Brand repositioning

Today, being a tradie is a badge of honour. To celebrate this, KingGee took a powerful leadership stance to remind their audience that the brand has supported tradies through good times and bad since 1926. DPR&Co led the strategic and creative development of the brand repositioning off the back of considerable research, examination of customer value propositions and our New Truth® process.

Audience

Tradespeople: 18-30 y/o

Channels

BVOD, YouTube, digital display/programmatic

Deliverables

Research, brand strategy and positioning, communications strategy development, The New Truth® creative development, OLV/digital assets/out-of-home

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DPR&Co
21-23 Stewart St,
Richmond VIC 3121
+61 3 8547 4600

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We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health,  audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.

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