Australian Unity

Australian Unity NDIS launch

When Australian Unity was appointed as a provider to the National Disability Insurance Scheme (NDIS) it turned to DPR&Co to establish its position as a leading and empathetic deliverer of services to Australians living with disability in New South Wales and Victoria.

Audience

Males 30+

Channels

FTA TV, BVOD, YouTube, digital display/programmatic

Deliverables

Strategy development, creative development, TVC/OLV, digital, built environment design, POS, collateral

Performance

37% aided recall (NSW), 92% customer retention through transition (NSW), over-subscribed for new customers.

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