DPR&Co: a creative and media agency in Melbourne. Truth sells.

THE NEW TRUTH AGENCY INSIGHTS . STRATEGY .
MEDIA . CREATIVE . DELIVERY

How did discovering a New Truth for VisionLink help Caterpillar consolidate and reposition its technology products to a global market?

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How did discovering a New Truth make a century-old brand icon relevant to Australia’s next-generation tradie?

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How did discovering a New Truth connect a new generation of donors to Australia’s most important Medical Research Institute?

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THE NEW TRUTH^™

DPR&Co’s unique brand or campaign creative process

But what is a New Truth?

A new, true and compelling expression of your brand’s value to your customers.

It’s a simple statement.

It will be founded on the evidence base we will develop, but it takes a creative leap.

Your New Truth is not a slogan or a headline, but it will form the foundation for your brand.

It won’t say everything.
Just the most important thing.

DPR&Co’s New Truth methodology operates at both a brand and campaign level. It has delivered transformational results across a range of industries, while ensuring deeper levels of support from stakeholders critical to the marketing success.

Are you ready to Discover your brand’s new truth?

The New Truth by the numbers

Years

DPR&Co has been delivering and refining our New Truth methodology for over a decade.

Awards

It has resulted in our clients’ work being awarded at a national or global level eight times.

Languages

New Truth-driven campaigns have been deployed in multiple markets across the Americas, EMEA and APAC.

Average performance uplift (%)

The New Truth has never failed to deliver substantial, measurable performance increases for our clients.

DPR&Co: a creative and media agency in Melbourne. Truth sells.

The Work

In Our Clients’ Words