Sustainability marketing. A waste of time or a crucial opportunity for companies?
This is one webinar every CMO, marketer and brand strategist needs to see. Especially if they think they’ve already nailed sustainability. Sustainability marketing. Is it a strategic necessity or just a corporate smokescreen? In a provocative new webinar, environmental heavyweight Rob Gell AM and creative force Richard Ralphsmith GAICD (DPR&Co) join Siimon Reynolds to […]
A conversation with Tassy Kontogiannis: reflecting on 15 years at DPR&Co
Tassy’s, one of the most experienced members of the DPR&Co team, having witnessed the company developing, evolving and transforming over the past decade and a half. His journey is a testament to both his personal growth and the shifting landscape of the creative industry. Having joined us as a designer in what was then a […]
DPR&Co contributes to stunningly successful Race Against Dementia event.
DPR&Co has been a contributor to Sir Jackie Stewart’s Race Against Dementia since 2018. Sir Jackie, a British Formula One driver who competed between 1965 and 1973 winning three World Drivers’ Championships, created Race Against Dementia to support his wife, Lady Helen Stewart, who was diagnosed with dementia in 2014. Race Against Dementia funds breakthrough […]
Richard Ralphsmith reviews the election advertising on Sky News
Introducing Wunderland AI: The future of generative AI-driven creativity
The world of marketing and creative production is evolving faster than ever, and AI is at the heart of this transformation. Recognising this shift, Melbourne-based creative agency DPR&Co has teamed with production powerhouse Sense 6 to launch Wunderland AI – a specialist AI creative operation focused on helping clients access the phenomenal benefits of this stunning technology. The […]
How the New Truth™ is Proving Effective for Caterpillar’s Technology Division
Jordan Borders is a Senior Marketing Consultant for Caterpillar Construction Technologies. We’re immensely fortunate to have worked with her and the Caterpillar team on four different global campaigns recently, developed with our New Truth™ process – including the international award-winning VisionLink® campaign. Here’s what Jordan has to say about the New Truth and why Caterpillar product specialists are often asking […]
VisionLink® and KingGee work featured in Campaign Brief’s ‘The Work’ 2024
VisionLink | The Power of Knowing (B2B, Film/TV Craft – Special Effects) SEE THE WORK KingGee | You Wear The Crown (B2B) SEE THE WORK
Tradies: smart, high-earning and ready to spend
Tradies are the new, affluent cohort that deserve our attention. DPR&Co recently partnered with Workwear Group to develop a campaign for the 100-year-old KingGee brand. Aside from the honour of working with an Australian apparel icon, the project was a profound learning experience for our team. As is normally the case, our work began with […]
Announcing a trio of promotions amidst a period of growth
We’re celebrating a period of growth with the announcement of three well-deserved promotions. Highlighted by a flourishing digital department, Maddie Gaw and Maddy Gilfillan have both advanced to the role of Digital Marketing Manager. Gaw’s promotion recognises her dedicated two-year tenure as a digital specialist, notably excelling in social media strategy and significantly enhancing client […]
How a well-connected, fully independent agency can benefit you
Even experienced marketers are sometimes unaware of how concentrated the ownership of the advertising and media sector has become over recent decades – both in Australia and abroad. A small number of holding companies controls almost all the agency brands you’re most familiar with. And while they have some amazing talent in their teams, they […]