AI has evolved beyond being just a tool, it’s now a co-creator.
From brainstorming ideas to executing campaigns, machine intelligence is reshaping how brands innovate, deliver, and grow. But as AI’s influence expands, so do the questions it raises. What does it mean for creativity? For brand identity? For trust?
In this live session, we’ll dive into the real-world applications of AI in creative work, unpack the tensions it brings, and explore the challenges that lie ahead. Expect sharp insights, meaningful debate, and a few uncomfortable truths.
Not every brand needs to be an AI-first brand. But, every brand now needs an AI position. Should brands fully embrace AI, proceed with caution, or steer clear altogether? And how does a brand’s identity shape its approach to AI, whether to lean in, opt out, or take charge?
Finding the right balance depends on who you are and how you want to be perceived.
Join us as we explore this important topic with Richard Ralphsmith GAICD, Siimon Reynolds, and David Finnegan.