Just as a book is sometimes assessed on its cover, an email subject line determines its first impression and often whether it’s opened at all. DPR&Co have gathered ten tips for writing subject lines that increase the open rate of your e-mail. 1. Keep it...
Would you like to increase the lifetime value of each customer rather than spend time and money acquiring and closing new customers? DPR&Co have three ways to do just that. Did you know that new customer acquisition can cost up to 7x more than retention of...
Video is one of the most powerful marketing tools for brands. As an inbound marketing agency, DPR&Co is a HubSpot partner, Hubspot found that 90% of users say that product videos are helpful in the decision process. They also reported that 54% of people want to...
One of the best things about content marketing is that it can generate leads and customers for your company throughout months and even sometimes years – if you manage to keep it updated, relevant and interesting. At DPR&Co, we recommend two methods to help you do...
We don’t build a brand by selling something. We build a brand by being something and letting that culture shape the way we behave and communicate. But, to build trust and connect with our audience, we must stand out from the noise and make ourselves personal and...
We’re excited to announce that The Australian Graphene Industry Association has joined the DPR&Co family. Graphene is referred to as ‘the most intelligent material on earth’ because of its unmatched ability to conduct energy and its capacity to add strength to...
