This is one webinar every CMO, marketer and brand strategist needs to see. Especially if they think they’ve already nailed sustainability.
Sustainability marketing. Is it a strategic necessity or just a corporate smokescreen? In a provocative new webinar, environmental heavyweight Rob Gell AM and creative force Richard Ralphsmith GAICD (DPR&Co) join Siimon Reynolds to unpack the mounting pressure on brands to walk their talk.
From greenwashing prosecutions to neuroscience-backed persuasion, this discussion doesn’t hold back. Gell warns that civilisation is “not sustainable,” while Ralphsmith challenges brands to embrace the “new and true” or risk irrelevance.
The conversation is raw, real, and refreshingly unscripted. With contrasting perspectives and uncomfortable truths, it’s already generating serious heat behind the scenes.
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