by Madeleine Kemp | Apr 17, 2019 | Thinking
Consumers today are spread across dozens of channels, using ad blockers, watching multiple screens and being exposed to about 5,000 ads a day. So how do marketers reach and engage them? For brands to succeed in this digital environment, a well-executed multi-channel...
by Madeleine Kemp | Apr 3, 2019 | Thinking
What are the four things Smiggle is doing to become a powerhouse of growth in a challenging retail environment? Watch this latest Sky News segment to find out.
by Madeleine Kemp | Mar 19, 2019 | Thinking
P2PTM communications is the confluence of four customer optimisation activities: brand and retail advertising, CX/UX and nurture communications (retargeting etc). The integration of these activities can be transformative. It delivers to the customer a focussed...
by Madeleine Kemp | Feb 20, 2019 | Featured, Thinking
DPR&Co’s Digital Manager, Madeleine Kemp, featured in B&T with three insights for marketers to consider when executing on their digital marketing strategy this year. Madeleine affirms that marketing to the ‘attention web’ doesn’t necessarily require a...
by Richard Ralphsmith | Feb 15, 2019 | Thinking
On the Sky News Hardgrave program, DPR&Co Executive Creative Director Richard Ralphsmith shares his views on Clive Palmer’s $50 million advertising cash splash.
by Madeleine Kemp | Jan 22, 2019 | Thinking
1. Privacy issues are here to stay. With ongoing data scandals, the privacy issue will continue to gain momentum this year. The introduction of the General Data Privacy Regulation by the EU last year was the first major step to a worldwide standard for keeping...
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