by Madeleine Kemp | Jun 21, 2019 | Thinking
DPR&Co’s Digital Manager, Madeleine Kemp, says being present in the moment and mindful in your actions can do wonders for your wellbeing both in and out of the office. CMO Magazine recently covered the topic of mindfulness in marketing and asked Madeleine...
by Madeleine Kemp | May 8, 2019 | Thinking
In 2018, roughly 25% of people used ad blockers when browsing online. So it’s no surprise that brands are turning to influencers and leaving traditional digital ads behind. Influencers do the hard work for us. They build loyal followings within their niche and...
by Madeleine Kemp | Apr 17, 2019 | Thinking
Consumers today are spread across dozens of channels, using ad blockers, watching multiple screens and being exposed to about 5,000 ads a day. So how do marketers reach and engage them? For brands to succeed in this digital environment, a well-executed multi-channel...
by Madeleine Kemp | Apr 3, 2019 | Thinking
What are the four things Smiggle is doing to become a powerhouse of growth in a challenging retail environment? Watch this latest Sky News segment to find out.
by Madeleine Kemp | Mar 19, 2019 | Thinking
P2PTM communications is the confluence of four customer optimisation activities: brand and retail advertising, CX/UX and nurture communications (retargeting etc). The integration of these activities can be transformative. It delivers to the customer a focussed...
by Madeleine Kemp | Feb 20, 2019 | Featured, Thinking
DPR&Co’s Digital Manager, Madeleine Kemp, featured in B&T with three insights for marketers to consider when executing on their digital marketing strategy this year. Madeleine affirms that marketing to the ‘attention web’ doesn’t necessarily require a...
