Ambulance Victoria

Ambulance Victoria. ‘Be Sure. Be Covered’.

Ambulance Victoria’s membership scheme was losing 4,500 members a month. The resulting net member loss rate was putting at risk a program that contributes 25% of Ambulance Victoria’s operating budget. DPR&Co was briefed to return the Membership Scheme to sustainable growth while moving members to an online engagement.


People 25+ skewed 25-45.


Broadcast media (TV/Radio), BVOD, digital and social.


Direct response TVC, radio and digital, creative for funnel comms and collateral.


Net 350,000 members acquired over 5 years. Average ROI 1,800%.

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