Ambulance Victoria’s membership scheme was losing 4,500 members a month. The resulting net member loss rate was putting at risk a program that contributes 25% of Ambulance Victoria’s operating budget. DPR&Co was briefed to return the Membership Scheme to sustainable growth while moving members to an online engagement.
People 25+ skewed 25-45.
Broadcast media (TV/Radio), BVOD, digital and social.
Direct response TVC, radio and digital, creative for funnel comms and collateral.
Net 350,000 members acquired over 5 years. Average ROI 1,800%.
We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.
