The Berkowitz family’s commitment to local manufacturers, its focus on quality and comfort, and its commitment to friendly, personal service were all focal points of the ‘Furniture Family’ positioning we crafted for the brand. Based on its success, DPR&Co was briefed to take this reputation and give it a more compelling digital and social media presence.
Males/Females, aged 18-65, interested in furniture, lifestyle and shopping
Paid Social and Display
Organic Media: Monthly social outputs
Paid Media: Video & Carousel ad unit for social media. Display banners.
Organic and paid media data showed rates of engagement 6 times the industry average, with website sessions increasing by 82% month-on-month.
We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.
