Amplifying the Berkowitz digital presence

The Berkowitz family’s commitment to local manufacturers, its focus on quality and comfort, and its commitment to friendly, personal service were all focal points of the ‘Furniture Family’ positioning we crafted for the brand. Based on its success, DPR&Co was briefed to take this reputation and give it a more compelling digital and social media presence.
Audience

Males/Females, aged 18-65, interested in furniture, lifestyle and shopping

Channels

Paid Social and Display

Deliverables

Organic Media: Monthly social outputs
Paid Media: Video & Carousel ad unit for social media. Display banners.

Performance

Organic and paid media data showed rates of engagement 6 times the industry average, with website sessions increasing by 82% month-on-month.

View Work.

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