Smile Squad Campaign

Department of Health and Human Services: Smile Squad.

The Victorian Government had committed to the establishment of a free dental program for state school children from prep to year 12. DHHS contracted DPR&Co to develop a full brand development and rollout campaign for the Victorian Schools Free Dental Program.
Audience

Parents, students, teaching staff.

Channels

FTA TV/BVOD, digital, social, collateral.

Deliverables

Name, logo, TVC/OLV, digital/social ads, brochures, brand playbook.

Performance

Post campaign results are pending however the program has been well received and take up strong.

View Work.

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