Department of Health

Department of Health and Human Services: Smile Squad.

The Victorian Government had committed to the establishment of a free dental program for state school children from prep to year 12. DHHS contracted DPR&Co to develop a full brand development and rollout campaign for the Victorian Schools Free Dental Program.


Parents, students, teaching staff.


FTA TV/BVOD, digital, social, collateral.


Name, logo, TVC/OLV, digital/social ads, brochures, brand playbook.


Post campaign results are pending however the program has been well received and take up strong.

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