When DPR&Co was chosen by Holmesglen Institute to create the latest iteration of its Learn More, Do More campaign, we wanted to bring focus to the deep emotional impacts of life-changing vocational education. We also wanted our storytelling to be fresh and rich – visually and in its content. So, rather than focusing only on the student experience, we flipped the narrative to show how Holmesglen graduates are impacting the lives of others – their families, fellow students, and even their instructors.
We think the stories are surprising, deeply engaging and very human.
Primary: Re-skillers or up-skillers
Secondary: School-leavers
BVOD, cinema, OOH, digital, social
30 & 15 sec BVOD/YT, 60 sec cinema, social and digital, outdoor supersites and metrolites
The campaign has recently launched and no performance data is currently available
We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.
