A technical issue with a previous model had led to a softening in consumer sales. In response, Honda’s R&D team had not only rectified the problem – they’d set a new benchmark for mower design and quality.
DPR&Co was briefed to create a fully integrated launch campaign for the new, Australian-built Buffalo premium mower range to recapture market dominance.
Garden enthusiasts/commercial operators.
Broadcast TV, OLV, BVOD, digital, social, OOH, retail POS.
30 and 15-sec TVCs/OLVs, digital/social ads, catalogues and in-store collateral.
Regained confidence among multi-brand dealers. Strong consumer and commercial sales with increased market share in category.
We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.
