Loire Valley

Loire Valley Brand awareness campaign

The Loire Valley is a famous wine-producing region in central France. In the Australian market, there is very little recognition of this region, which is precisely what the Loire Valley Wines brand set out to change.


Males/females aged 18-64, interested in wine & food.


Paid social and display.


Facebook video and carousel banners.


As a French wine region which is not widely known by the Australian population, our campaign served close to 1 million targeted impressions and a proven peaked interested by our audience, with a click-through-rate of 2.56%.

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