Race Against Dementia

Race Against Dementia (RAD)

Motor racing legend Sir Jackie Stewart was the focal point of a stunning fundraiser held at Centrepiece, Melbourne Park on Friday night, April 8, 2022 for his Race Against Dementia charity, established in honour of his wife, Lady Helen Stewart – herself a dementia sufferer. The challenge posed by event committee was to convince 600+ people to pay $500 per seat to be part of a charity auction event to raise money for dementia research – all pro-bono with zero expenses and in the shadow of COVID 19.


High net-worth Melburnians


Database/direct, social media, event media.


Pro-bono event co-conceptualisation, branding, collateral, event creative and deployment.


800 tickets sold (a sell-out). Net proceeds of $600,000 all of which will fund three researchers in Australia to accelerate their research toward a cure for dementia.

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