Sabco Lightning Mop

Sabco Lighting Mop

While being a customer favourite over generations, Sabco was looking to further improve product longevity – particularly regarding the adhesion of its laminated sponge head. After exhaustive product development and testing, a new technology had been developed that not only increased the robustness of the product, but further increased its effectiveness. Our brief was to relaunch the new look mop and its refill packs, encouraging loyal and new audiences to learn more about the product on the Sabco site.


Males/females, 18-65 Australia.


Youtube, paid social and display.


Facebook video and carousel, display banners and YouTube video.


Through our digital media activity, we successfully served over 3 million targeted impressions to a highly targeted audience. Through our ability to track CTR and average time spent on the landing page we measured a significant uplift in engagement against client and industry benchmarks.

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