While being a customer favourite over generations, Sabco was looking to further improve product longevity – particularly regarding the adhesion of its laminated sponge head. After exhaustive product development and testing, a new technology had been developed that not only increased the robustness of the product, but further increased its effectiveness. Our brief was to relaunch the new look mop and its refill packs, encouraging loyal and new audiences to learn more about the product on the Sabco site.
Males/females, 18-65 Australia.
Youtube, paid social and display.
Facebook video and carousel, display banners and YouTube video.
Through our digital media activity, we successfully served over 3 million targeted impressions to a highly targeted audience. Through our ability to track CTR and average time spent on the landing page we measured a significant uplift in engagement against client and industry benchmarks.
We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.
