Prescription drugs now kill more Victorians each year than road accidents. In order to address this issue, the Victorian Government introduced SafeScript, a clinical tool that provides information about a patient’s prescription history for certain high-risk medicines. It facilitates the early identification, treatment and support for patients who are developing signs of dependence.
Primary: At-risk consumers of high-risk prescription medicines Secondary: Health care professionals (doctors and pharmacists).
FTA TV/BVOD, digital, social, collateral.
Integrated qualitative and quantitative research, 45 sec, 30sec and 15 sec TVC/OLV, digital/social concepts, posters, fliers.
40% reduction in prescription medication deaths over three years.
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