Audience
Primary: At-risk consumers of high-risk prescription medicines Secondary: Health care professionals (doctors and pharmacists).
Channels
FTA TV/BVOD, digital, social, collateral.
Deliverables
Integrated qualitative and quantitative research, 45 sec, 30sec and 15 sec TVC/OLV, digital/social concepts, posters, fliers.
Performance
Above target opt in during pilot phase, no reported patient issues during pilot or full rollout.