Safe Script - DPR&CO

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Department of Health and Human Services SafeScript.

Prescription drugs now kill more Victorians each year than road accidents. In order to address this issue, the Victorian Government introduced SafeScript, a clinical tool that provides information about a patient’s prescription history for certain high-risk medicines. It facilitates the early identification, treatment and support for patients who are developing signs of dependence.

Audience

Primary: At-risk consumers of high-risk prescription medicines Secondary: Health care professionals (doctors and pharmacists).

Channels

FTA TV/BVOD, digital, social, collateral.

Deliverables

Integrated qualitative and quantitative research, 45 sec, 30sec and 15 sec TVC/OLV, digital/social concepts, posters, fliers.

Performance

Above target opt in during pilot phase, no reported patient issues during pilot or full rollout.

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