Safe Script Campaign

Department of Health and Human Services SafeScript.

Prescription drugs now kill more Victorians each year than road accidents. In order to address this issue, the Victorian Government introduced SafeScript, a clinical tool that provides information about a patient’s prescription history for certain high-risk medicines. It facilitates the early identification, treatment and support for patients who are developing signs of dependence.
Audience

Primary: At-risk consumers of high-risk prescription medicines Secondary: Health care professionals (doctors and pharmacists).

Channels

FTA TV/BVOD, digital, social, collateral.

Deliverables

Integrated qualitative and quantitative research, 45 sec, 30sec and 15 sec TVC/OLV, digital/social concepts, posters, fliers.

Performance

Above target opt in during pilot phase, no reported patient issues during pilot or full rollout.

View Work.

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